(Photo Courtesy of the South Shore CVA)
A new partnership was announced Thursday morning between the City of Hammond and the South Shore CVA. The two organizations will work together to collect demographic data from attendees during the 10th annual, five day, Festival of the Lakes, July 17th through the 21st, at Wolf Lake Memorial Park in Hammond. South Shore CVA President and CEO Speros Batistatos says the information will be gathered each night of the festival, and the goal is to allow the city to make better decisions regarding allocation of sponsorships, advertisement, and how funds are spent on musical entertainment.
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