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Cheerios Ad that Inspired Racial Scorn Gets High Marks

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General Mill’s interracial Cheerios ad may have attracted some racist scorn online, but audience testing by analytics company Ace Metrix shows the 30-second spot achieved high “attention” and “likability” scores, especially with females. The ad didn’t appeal to males 50+, but Jonathan Symonds, Ace Metrix...
image  Cheerios Ad that Inspired Racial Scorn Gets High Marks  Cheerios Ad that Inspired Racial Scorn Gets High Marks  Cheerios Ad that Inspired Racial Scorn Gets High Marks  Cheerios Ad that Inspired Racial Scorn Gets High Marks

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