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Lingerie Co.'s Clever (or Crude) Slogan to Sell Bras

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A California lingerie company is taking the daring step of using a common and crude expression to sell bras to moms. “Be a MILF (Mom I’d Love to Fit) and get the natural lift you and your girls deserve,” True&Co’s website for the promotion says....
image  Lingerie Co.'s Clever (or Crude) Slogan to Sell Bras  Lingerie Co.'s Clever (or Crude) Slogan to Sell Bras  Lingerie Co.'s Clever (or Crude) Slogan to Sell Bras  Lingerie Co.'s Clever (or Crude) Slogan to Sell Bras

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